Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available , it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. However, C-suite leaders must remain focused on the facts through all the fads and trends coming and going at top speed. And one fact is unwavering: A website is one of your most valuable customer-facing assets. Pay to Play with Platforms There are plenty of attention-grabbing platforms that are positioned to spread your message and engage with your audience, but keep in mind that such platforms usually benefit from this partnership more than you do. Not only are there strict guidelines on how your brand can appear, but most of the platforms also req...